Caju Creative Studio is a multimedia design studio in Noord Brabant, Netherlands, led by Fernanda, a versatile Brazilian creative with a Bachelor in Digital Design, which equipped her with a broad multidisciplinary practice in multimedia and audiovisual. She is passionate about digital technology and how it allows for infinite possibilities of creation.

The studio works on creative visual communication projects in brand design, illustration and audiovisual, combining multiple skills to achieve innovative and tailored made results to each project.

What does Caju mean?

To talk about how Caju was born I need to take you back to my roots and talk a little about my grandma and my childhood backyard. I am from Fortaleza, a beach sunny city in the northeast region of Brazil.

I grew up having my grandma, my uncle and cousins as our neighbours. Our three houses shared the same piece of land. Our backyard was full of trees and one of my favorites was the cashew tree.

My grandma had planted that tree many decades before, when she used to sell the produce that she grew on that land in order to make ends meet.

Throughout my childhood that tree was like my playground and I loved climbing it and watching my grandma’s house from the top branches. To me that tree represents her love and effort, but also a fun and rewarding challenge to the kid I once was.

The cashew is also an iconic fruit in my region, so it is very representative of the Northeast of my country.

And when I thought about challenging myself to pursue my own creative business here in the Netherlands, which is something that requires love but also a lot of effort, it just made sense that I would call my studio Caju and translate all that background into a vibrant, genuine and friendly brand.